As with most infographics, the goal was to take a confusing topic and illustrate it in a way that prevents any confusion.

Agency: Chop Shop Media
Creative Director: Adam Rule @ Chop Shop Media

The aim for this project was to design a website that was more engaging, while also refreshing it to modern standards.

Although it didn’t start out as a logo-refresh exercise, it soon became apparent that the client was not happy with their existing logo. Despite being tied to the anchor and the colour blue, they were keen to explore a less jarring colour than the original yellow.

I took the opportunity to alter the intersection of the anchor with the wave, and also adjusted the balance of the anchor so that it became symmetrical. See below for the transition of the USA version of their logo.

Agency: Bouncing Orange Digital Agency.
Developer: Ryan Berry @ Bouncing Orange
Project Manager: Vanja Petrov @ Bouncing Orange
Work © the client: GW Marine Consultants Pty Ltd

I had the opportunity to take the beautiful existing Riverstone brand and apply it to a SCOOP spread. 

One of the lovely things about the Riverstone branding is the idea of “moments” - those special instances that you experience in your own home.

For SCOOP publications, the focus of the moment is usually based on the seasons. Thus, I thought the phrase “Autumn is…THE HUSH before winter” was appropriate, coupled with a deliciously tranquil shot by Allan Myles in their West Hamptons display home.

Agency: Bouncing Orange Digital Agency.
Creative Director: Adam Rule @ Bouncing Orange
Photography: Allan Myles
Project Manager: Belinda Hawkins @ Bouncing Orange
Work © the client: Riverstone Custom Homes

Agency: Bouncing Orange Digital Agency.
Creative Director: Adam Rule @ Bouncing Orange
Project Manager: Belinda Hawkins @ Bouncing Orange
Project Manager: Amanda Kapiteyn @ Bouncing Orange
Project Manager: Geraldine Rey @ Bouncing Orange
Work © the client: Healthy Active by Design